Mighty Moso

Sometimes I research what I see and try to understand it fully, sometimes it's more fun to not understand. Here's a sign I saw on the BTS, and I have a few theories as to what it might mean, but it's rather enjoyable to not entirely know.

A few thoughts:

1. Thai society already strikes me as very high on the moderation scale

2. Advertising like this might be less effective in Bangkok than in, say, Singapore.